Agency of the Future

  • Marketing communications agencies are at a crossroads. It is virtually impossible to predict what the future holds. In this series we talk to leaders of some of the most noted agencies in the world about the critical factors that will drive agency success and failure in the marketing landscape of the future. Over the next 9 weeks we will talk to these agency visionaries about the importance of factors such as agency culture, recruitment and retention, training and development and the role of technology and new service offerings.