My Business Confidante

Our expert counselors will help you overcome today's tough challenges and leverage new opportunities with one -to-one counsel for agency owners, from former agency owners and CEOS.

As an agency owner, you're facing a fast-moving, non-stop stream of major decisions which must be made on a timely basis. Every decision affects your firm and, ultimately, your legacy, personal future and financial well-being.

Executive coaches, CPAs and lawyers can be helpful with specific situations but don’t have the deep experience of managing an agency that so many decisions require. As former successful agency owners ourselves with decades of experience sitting in your chair, we’ve designed our My Business Confidante offering to assist you by providing objective, experienced judgement on every type of decision you face.

We can provide insight on topics such as organic client growth, client satisfaction measurement, contemporary marketing techniques, new business pipeline building, attracting and retaining senior talent, personnel/cultural issues, competitive compensation analysis, client quality, work/financial issues, client pricing and budgeting, intellectual property development, staffing and hiring, metric setting… the list goes on.

We also assist agency owners with longer-term decisions such as “How will I eventually exit the agency?”, “What is my agency’s value today and how can I increase it?”, ‘How do I move key talent to minor equity status?”, etc.

As we move into 2024 (and as agency owner you’re a year closer to retirement), there will be problems to solve, risks to consider and opportunities to seize. With My Business Confidante, you don’t have to carry the burden alone.

My Business Confidante can help. Here’s proof.

For sole owners, leading an agency can be a lonely business. Frequently, there’s no one else at the firm who can reliably provide unbiased, agenda-free and trustworthy counsel when you need it most. For that reason, many owners turn to outside advisors who unfortunately may lack the deep agency-specific experience required to be truly helpful.

My Business Confidante delivers exceptional ROI for an affordable monthly retainer. On average, our clients who use this service have been growing revenue at +25% per year with rapid increases in profitability.

Here are just five of the many fully-informed actions which we’ve helped agency owners take in order to solve problems and grow their firms:

1.     Redesign of a financial model leading to 50% greater profitability.

2.     Building a dedicated marketing function which drove greater lead generation and 30% revenue growth.

3.     Removal of a senior executive who was not a good cultural fit without loss of clients.

4.     Equity transition plan from founder to second-generation leadership.

5.     Development of productization of agency methodologies.

How My Business Confidante works.

You will have direct access (both scheduled and whenever a need arises) to the most appropriate of our highly experienced team of former agency owners, leaders and CEOs. We truly have been in your shoes.

Today’s pressures are best addressed by being able to calmly weigh the evidence, act rationally and confidently and then make sound decisions critical to the future of your agency. Our team offers objective counsel without self-interest and can be trusted to maintain discretion.

We work only with the owners and principals of marketing and communications agencies. Whatever the thorny issue or opportunity might be, there’s an excellent chance we’ve been there before.

We will:

• Provide steady guidance during turbulent times.

• Ensure you have the right perspective as you face major decisions.

• Suggest new and exciting initiatives that become quantum leaps for your firm.

• Help you prioritize and keep you accountable.

• Provide a roadmap for longer-term challenges such as succession, exit planning and monetization of your agency.

• Be objective and truthful about everything, always.

Please contact our partners Alex Halbur or David Bosses at any time to discuss My Business Confidante. Learn how we can help you by providing a sounding board and objective advice. You can turn to us.

For our in-depth thinking and specific recommendations on many other topics of interest to agency owners, click here.

We’re here to help you prosper.

Prosper Group exists to help the owners of independent marketing and communications agencies achieve their ambitions and maximize the value of their life's work.

Our team of former agency leaders and owners focus their deep experience on implementing proven proprietary methodologies across our three practices of agency performance, owner exit planning and M&A transactions in order to drive owner and agency success.

To learn more about us, please visit our Services page