Agency Performance

Achieving consistent agency performance excellence requires the design and integrated management of several factors to avoid performance disruption and revenue/profit plateaus. High agency performance requires the honing of your agency’s vision, brand, culture, senior leadership, sales practices and financial management.

We evaluate and make recommendations in the following key areas:

Agency Competitiveness
● Brand proposition
● Positioning and messaging
● Organization and leadership structure
● Digital, CommTech, content marketing and other service offerings
● Intellectual property/agency differentiation
● New revenue streams, products and services

Revenue Growth
● Marketing and MarTech strategies
● New business sales process
● Organic growth practices
● Client-agency relationship health check-ups
● Procurement strategies and negotiations

Financial Management
● CFO support and financial management strategy
● Financial practices that drive higher profit
● Evaluate and improve financial systems
● Staffing models and utilization
● Industry expense benchmarking
● Pricing evaluation and strategies
● Training programs on all aspects of financial performance
● Evaluation of client, freelance and employee contracts
● Accounting services

Talent Management & Culture Development
● Revitalize agency mission, vision and values
● Recruit successor and senior-level professionals
● Identify and implement senior-level retention strategies
● Compensation strategy including long term bonus and pathway to shareholder plans
● Training on all aspects of leadership and coaching