Advice, Opinions, and Guidance from Prosper Group’s Former Agency Owners and Executives
Prosper Group introduced Axiom Advisors to Svoboda Capital Partners and acted as an advisor to Axiom in this agreement.
The Prosper Group team was pleased to advise its longtime client, Donna Lucas, in Lucas Public Affairs acquisition by Public Policy Holding Company.
Content Marketing: It’s Not About Likes and Comments. Focus on Follows, Community and Conversions.
My Business Confidante provides objective advice for agency owners to solve problems and manage their agencies.
This is a particularly daunting time for agency owners to manage and grow their marketing communications firms.
The Yo-Yo Effect…and how you can avoid it to grow your agency’s reputation and consistently generate quality leads
Find out what your clients really think – and uncover untapped business opportunities too.
Our expert counselors will help you overcome today's tough challenges and leverage new opportunities.
Agency owners should consider developing new solutions that demonstrate the relevance of the agency to existing and new clients.
Thoughts on what you can be doing now so that you're better prepared for whatever comes next
Capitalizing on digital transformation will create new revenue streams for your agency… while improving your ability to compete.
Prosper Group’s unique financial service for agencies that will transform your financial reporting into real-time operational intelligence to manage your agency better.
If you’re operating at a modest profit or loss, there are steps you can take to minimize the risk to your agency..
Prosper Group’s guidelines for premium profit include creating and protecting strong pricing models, effective client budgeting, and containing costs.
Why your agency’s billing process is more important than you may think. Carefully executing the right financial processes will increase your agency’s efficiency and profitability.
There are two key documents for protecting your agency’s profitability and your people: the SOW and the Client Engagement Letter
The best way to protect your investment in your clients is with a well-crafted Client Engagement Letter.
Most agency owners don’t have backgrounds in finance, so it means you must be extra diligent.
Going beyond the simple 50-25-25 formula to develop critical systems for driving and supporting long-term growth for your agency.
Built specifically for agencies by agency pros, our Accounting & Finance Services will help you manage for optimum profit.
For agency owners, it has never been more important than now to attract and retain senior talent.
Developing a strong pipeline of senior talent demands four fundamental components which agency owners must understand and actively support.
Developing a system to identify and train next-generation leaders is vital to the long-term sustainability and consistent success of every marketing and communications agency.
Exceptional leaders have almost always been nurtured, coached and mentored along the way. It’s important for agency leaders to learn this lesson.
Marketing communications agencies throughout the country are being affected by The Big Quit. At Prosper Group, we believe that having a strong and employee-dedicated culture is the best defense agencies can have against it.
An increasing number of employees are fighting back against the many pressures and uncertainties created by COVID. They want something better. It’s real. It’s here. It will affect all agencies.
The seven key contributors to creating and sustaining a strong, distinctive culture for your firm.
Attracting and retaining top talent is the key to long-term success. It’s about to get a lot harder to do. The ongoing battle for talent is heating up.
Build knowledge and experience to win new business and grow. Why developing your senior team depth is the key to your agency’s future.
If you’re thinking about selling your agency, don’t jump the gun. Maximize its value by being smart, patient and prepared.
Selling your agency is more than a financial transaction. You’re selling what you’ve spent much of your life creating.
Planning your agency exit, takes careful planning. You want to leave on your terms, and leave your agency in the the best position possible to continue to succeed.
Former Current Global CEO brings women-led and consumer marke;ng experience to a distinguished bench of former agency leaders dedicated to guiding today’s agency owners.
Momentum agencies attract great talent, attract top clients, win awards, turn a profit and have sustained success. And investors or buyers place a high value on them.
This is the second in a series of eight pieces which will share our in-depth thoughts on how to become a Momentum Agency.
This is the third in a series of eight pieces which will share our in-depth thoughts on how your firm can become a Momentum Agency.
This is the fourth in a series of nine pieces which share our in-depth thoughts on how your firm can become a Momentum Agency.
This is the fifth in a series of nine pieces which share our in-depth thoughts on how your firm can become a Momentum Agency.
For your clients and prospects, having well-designed methodologies provides a sense of differentiation by demonstrating that your firm is not the same as everyone else.
Culture can be a magnet for the recruitment, growth and retention of your talent if the basics are managed correctly.
The most successful firms understand what it takes to consistently win new business through ongoing excellence in four key areas…
Consistent revenue growth is proof of a healthy and meaningful brand proposition. It demonstrates that the agency’s brand has taken root in the marketplace.