eBook: How Leadership Coaching Will Help Your Agency Successor Become A Great Leader

You’ve worked so hard to build an agency. Yet, maybe it’s time to capitalize on your life's work.

Selling can secure your future so you can move on to new adventures. But exactly to whom will you sell? How can you be sure she or he will be an effective leader? And, will the staff choose to follow this person?

You want the agency and your people to thrive after you’re gone. Well, that depends on a successful transfer of leadership. Most of the sale price will come from agency operations. So, if your successor fails, your price won’t be paid. Also, if your successor leaves mid-way though, you may get pulled back into the business. So, early on, you must identify the ideal person for the job.

Most owners look to sell to someone in senior management—a go-to, proven “Lieutenant Colonel”. Maybe you have a supremely talented person who excels at marketing, advertising, PR or integrated communications. Ideally, this person has grown your business by expanding client budgets, landing new accounts, or cultivating new services. However, that is not enough to guarantee your maximum sale price—and the future of your agency.