Prosper Group Advised Axiom Advisors in a Partnership Transaction with Svoboda Capital Partners

Prosper Group, the performance and M&A consultancy serving agency owners, is proud to have introduced Axiom Advisors to Svoboda Capital Partners and acted as an advisor to Axiom in a financial agreement that will create a new dynamic partnership between these two companies.   

Alex Halbur, Prosper Group Managing Partner, said of the transaction, “It was clear from the beginning of the process that Svoboda Capital was the right partner for Axiom Advisors, based on their cultural fit and Svoboda’s long track record of success in the public affairs sector.”

Details of the agreement from the companies' press release are as follows:

SACRAMENTO, CA AND CHICAGO, IL - Axiom Advisors Group LLC (“AX”), one of California’s leading and fastest-growing government relations and public affairs firms, announced today that it has agreed to terms on a financial partnership with Svoboda Capital Partners LLC (“SC”), a Chicago-based private equity firm with a highly-acclaimed track record of successfully partnering with high-growth service companies.

Founded in 2018 and based in Sacramento and Santa Barbara, Axiom has grown every year of its existence – diversifying into one of the most successful public affairs and lobbying firms in the state and developing a long-term client base of Fortune 500 companies, industry associations, political organizations, national non-profits, ballot measure campaigns and advocacy groups.

Its partnership with Svoboda will enable Axiom to sustain its growth trajectory, by re-investing in its current team members and valued clients while exponentially expanding personnel and issue expertise, as well as coverage to additional California markets.

Axiom’s founding partners include Cassie Gilson, Jason Kinney, Jared Ficker, Kevin Schmidt and Dustin Moore. Last year, they added former Assemblywoman Autumn Burke as Partner. The firm also includes a gold-standard team of experts and supporting staff members.

While this new partnership is expected to provide additional value and bandwidth to clients, at its center, Axiom’s core proposition will remain its people, its capabilities, its winning record and its same standard of professionalism and personal attention.

“Since Axiom’s inception, our mission has been to marry California values and political know-how with world-class clients committed to doing well and doing good,” said Schmidt. “When sourcing and selecting a potential growth partner, we kept coming back to Svoboda and its illustrious track record of partnering with similar firms we admire across the country. We share a common commitment to values that matter more than numbers – the people with which we work and the communities in which we live and raise our families.”

“It’s been a privilege building Axiom with some of the most innovative colleagues and enterprising clients working anywhere,” said Gilson. “We pride ourselves on finding opportunities where others see obstacles – and this partnership with Svoboda will allow us to scale that success for the next era of governance impacts and public policy outcomes.”

“Axiom is a uniquely impressive organization, delivering meaningful value to clients by bridging the intersection between business and politics. Our partnership with Axiom is consistent with our firm’s continued focus on investing in and helping build great professional service companies – key tenets of which include preserving culture while providing the capital and support to help fuel growth,” offered Will King, Principal at SC.

For more information on Axiom, please visit www.axiomadvisors.com.

Prosper Group is a consultancy comprised of former owners and senior executives of public relations and public affairs agencies.  All have successfully exited their agencies, and they use that experience to help current founders and owners achieve their business goals and maximize the value of their life's work. The group taps into their deep experience to implement proven proprietary methodologies across agency performance, owner exit planning, and M&A transactions – all to drive both the owner's and the agency's success. To learn more about us, please visit our Services page.

If you are interested in talking to Prosper Group about growing your agency, exiting it, or have a merger or acquisition in mind, please reach out to us.  You can reach Alex Halbur Managing Partner at Alex@prospergroup.net or David Bosses, Partner at dbosses@ProsperGroup.net.