Momentum is real. Our Growth Driver Audit will help you get it.

Momentum can become an unstoppable force. And you either have it or you don’t.

In the marketing communications industry, the “Momentum Agency” is a firm that has consistently achieved above-average success year in and year out.

Momentum agencies have mastered the virtuous cycle of attracting top talent which in turn attracts top clients and vice versa. These firms also enjoy reputations for great work, enviable pitch records and high revenue growth at high margins.

The best people want to work at these agencies. Discerning clients more often than not seek out these firms. Investors and buyers place a higher value on these businesses as reflected by the multiples realized in sales transactions.

Momentum agencies are powerful. And they’re very difficult to stop.

How to become a Momentum Agency… and then remain one.

During our ten-year history, we at Prosper Group have enjoyed working closely with many momentum firms and several Agency of the Year winners. We have also learned from observing agencies such as Edelman, Weber Shandwick, W20 Group and Spectrum Science Communications as they achieve exceptional and sustained success.

These outstanding firms do a significantly better job than agencies in general on each of the nine primary drivers of agency value. These agencies all have:

1.     A compelling Mission that attracts the right type of talent and clients.

2.     A defined Vision with a strategic plan for how to achieve it.

3.     A differentiated and powerful Value Proposition defined by deep category knowledge and expertise.

4.     Exceptional Leadership which extends far beyond the agency owner/CEO.

5.     Organizational Structure & Talent that position the team to effectively and efficiently sell and support the Value Proposition.

6.     A strong belief in Core Methodologies & IP to ensure quality control and client results.

7.     Clearly defined Culture & Values which emphasize training and drive consistent, predictable decisions.

8.     A dedicated New Business Development function for consistent marketing and a strong sales process.

9.     Understanding how to manage an agency for Premium Profit.

To review our in-depth, nine-part series on how Momentum Agencies execute on each of these growth drivers, start here.

Getting on the path to becoming a Momentum Agency.

Prosper Group’s Growth Driver Audit is our proven, proprietary methodology for creating and sustaining momentum. We will evaluate your agency’s performance on each of these nine value drivers and provide specific, actionable recommendations for 1) leveraging growth opportunities and 2) making improvements where needed.

In our experience, achieving momentum begins with strategic planning. The findings from Growth Driver Audits often become the basis for an agency’s future-focused strategic plan.

To learn more about our Growth Driver Audit, click here.

My Business Confidante is another tool which has helped participating agencies to grow significantly more (and faster) than their competitors. Our team of former agency owners and CEOs provides one-to-one, highly experienced and objective counsel on a regularly scheduled basis… or simply whenever you need it.

To learn more about My Business Confidante, click here.

Please contact us at any time to discuss the Growth Driver Audit, My Business Confidante or strategic planning for your firm.

We’re here to help you prosper.  

Prosper Group exists to help the owners of independent marketing communications agencies achieve their ambitions and maximize the value of their life’s work.

Our team is comprised of former agency leaders and owners who focus their deep experience on implementing proven proprietary methodologies across our three practices of agency performance, owner exit planning and M&A transactions in order to drive owner and agency success.

To learn more about us, please visit our Services page