My Business Confidante. One-to-one counsel for agency owners from former agency owners and CEOs.
Our expert counselors will help you overcome today's tough challenges and leverage new opportunities.
As an agency owner, you're facing a fast-moving, non-stop stream of major decisions which must be made on a timely basis. These decisions will affect your firm and, ultimately, your personal future and financial well-being. In today's complicated world, there's a long list of important questions that need the right answers.
"If a recession is coming, are we truly ready?" “Are we taking the right steps to attract and keep the best talent?” “How do we maintain our culture when we’re still working remotely?”
Or... “I can’t get my senior team aligned with my vision.” “Is my bonus program accomplishing the agency’s long-term goals?” “We’ve fallen behind in our ability to compete for new business.”
And for many owners... “Is now the right time to start thinking about selling?” “How will I eventually exit my agency and monetize my life’s work?”
There will always be problems to solve, risks to consider and opportunities to seize. You don’t have to do it alone.
My Business Confidante can help... and it works.
The My Business Confidante program provides an objective, expert listener and advisor to help agency owners solve problems and manage their marketing communications firms. This service delivers exceptional ROI for an affordable monthly retainer.
On average, our clients who use My Business Confidante have been growing revenue at +25% per year with rapid increases in profitability.
For owners who are thinking about selling their firms, Prosper Group has been involved in 21 M&A transactions in the past year. We have the in-depth experience to guide you through the complex maze of when to sell, succession planning, developing the best exit strategy, attracting the right buyer and negotiating a favorable outcome. We will help you to exit on your own terms and your timetable while maximizing agency value.
Who can you turn to? Who can you trust?
Owning an agency can be a lonely business. After all, it’s your agency… your money… your future… your legacy. Frequently, there’s no one else at the firm who can reliably provide unbiased, agenda-free and trustworthy counsel when you need it most. For that reason, many agency owners turn to outside advisors who unfortunately may lack the deep agency experience required to be truly helpful.
Have you ever felt the pressure and anxiety of making potentially agency-changing decisions completely on your own? Even the most experienced, self-confident leaders can have these feelings.
As if the job wasn’t already difficult enough, we all continue to confront the many challenges created by the pandemic, The Big Quit, economic uncertainty and social upheaval.
This is where an experienced and objective advisor comes in.
When dealing with ever-present client, new business, talent and operational challenges… or thinking through new ideas and opportunities… owners often find value in sharing the burden of leadership with someone who has lived through, and truly understands, the complexities of agency life.
Prosper Group’s My Business Confidante provides direct access (both scheduled and whenever a need arises) to the most appropriate of our highly experienced team of former agency owners, leaders and CEOs. We truly have been in your shoes.
Today’s pressures are best addressed by being able to calmly weigh the evidence, act rationally and confidently make sound decisions critical to the future of your agency. Our team can offer objective counsel without self-interest and be trusted to maintain discretion.
My Business Confidante – Your one-to-one resource for confidential counsel, ideas and accountability.
We work only with the owners and principals of marketing communications agencies. Whatever the thorny issue or opportunity might be, there’s an excellent chance we’ve been there before.
We will:
Provide steady guidance during these turbulent times.
Deliver a 360-degree perspective on where agencies need to be heading in revenue growth, talent, social media, content development, tech, creative, digital/data transformation and more.
Suggest new and exciting initiatives that can become quantum leaps for your firm.
Help you develop priorities and hold you accountable for executing them.
Provide guidance on longer-term challenges such as succession, exit and monetization of your agency… all at the right time.
Be objective and truthful about everything, always.
We are listeners, coaches, teachers and advisors. Please contact our partners Alex Halbur or David Bosses at any time to discuss My Business Confidante. Learn how we can help you by providing a sounding board and objective advice. You can turn to us.
If you're thinking about selling your agency, review Part 1 of our detailed thoughts on Maximizing Agency Value and then review Part 2 on Criteria That Affects Agency Values
For our in-depth thinking and specific recommendations on many other topics of interest to agency owners, visit our Insights page.
We’re here to help you prosper.
Prosper Group exists to help the owners of independent marketing communications agencies achieve their ambitions and maximize the value of their life's work.
Our team of former agency leaders and owners focus their deep experience on implementing proven proprietary methodologies across our three practices of agency performance, owner exit planning and M&A transactions in order to drive owner and agency success.
To learn more about us, please visit our Services page.
