Strategic Planning Will Grow Your Agency for Years to Come… and Here’s the Proof

 If you don’t already have your strategic plan for 2024, start now.

After a long run of strong years for marketing and communications agencies, growth became much harder to achieve in 2023. Based on what we’re seeing today in our consulting work with many different firms, it’s likely that it will be even more difficult to grow in 2024.

We have seen repeatedly that agencies that embrace strategic planning outperform agencies that do not. The most successful firms understand that a goal without a plan is just a wish. They recognize that strategic planning is their roadmap to sustained success.

As former agency owners ourselves, we apply our deep experience and proprietary Growth Driver Audit process to help agencies overcome whatever challenges they may be facing and significantly grow their businesses.

Strategic planning will grow your agency. Here’s the proof.

The following are just four brief examples (among many) of how our strategic thinking skills and Growth Drive Audit have helped agencies achieve:

1.     Healthcare agency: Reorganization of staff and development of a dedicated marketing function led to 300% revenue growth (yes, that’s a real number) and the blockbuster sale of the firm to a management consultancy.

2.     Digital marketing company: Bringing PR, creative and digital production in-house drove 500% growth in three years.

3.     Advertising agency: Revitalized the brand proposition, energized senior leadership, increased profitability by dropping low-margin clients and re-worked the new business process. The result? “Agency of the Year” recognition by a national publication.

4.     Social good agency: Drove substantial improvements in competitiveness, revenue and profitability by reorganizing the business around knowledge centers, transformation to a learning culture, more focus on staff development and re-worked pricing model.

To learn more about Prosper Group’s Growth Driver Audit, click here.

To review our approach to strategic planning, click here.

We’re here to help you prosper.

Prosper Group exists to help the owners of independent marketing and communications agencies achieve their ambitions and maximize the value of their life’s work.

Our team is comprised of former agency leaders and owners who focus their deep experience on implementing proven proprietary methodologies across our three practices of agency performance, owner exit planning and M&A transactions in order to drive owner and agency success.

To learn more about us, please visit the Services page.