Prosper Group’s Digital Revenue Driver
Prior to the emergence of COVID-19, digital technologies for data, channels/platforms and content were already radically transforming the communications landscape.
The continued global crisis and the convergence of marketing and communications are now accelerating that transformation by driving the vast majority of human interaction online.
That’s why today’s communication must be digital first and data-driven.
Capitalizing on digital transformation will create new revenue streams for your agency… while improving your ability to compete.
Today, there are at least five highly in-demand areas of digital expertise that can drive additional revenue to your firm:
Digital marketing
Data analytics
Content
Social media
Targeting
Tomorrow, there will almost certainly be more.
Is your agency fully prepared to succeed in this new digital world?
Many independent agencies are lagging in their understanding, let alone mastery, of these important areas of modern communications. Our new Digital Revenue Driver program builds potential revenue streams by elevating your client service offerings and enhancing your competitiveness.
Data, social media, precision targeting with customized content and back-end program analytics represent very significant opportunities for independent agency owners to upgrade their firms’ visions and provide new service offerings. The result: providing greater value to clients, deepening client relationships and developing new revenue streams for your agency.
Our Digital Revenue Driver Program™ will make your agency stronger.
Here’s how our program will deliver meaningful capabilities:
Developing the powerful vision and supporting materials that convince your clients you are the best partner to help them reach target stakeholders/audiences in new ways.
Building data platforms and intelligence that will help you deliver more meaningful insights leading to more effective strategies that can be branded and monetized.
Creating communication platforms, channels and content strategies that more powerfully connect clients to stakeholders.
Developing your unique, branded approach to content that can serve as a major profit center.
Building a strategic service offering in social media planning, ongoing management and optimization that will yield highly profitable incremental revenue for your agency.
Developing and systemizing the process for building deeper interactions with client audiences through segmentation and personalization.
Developing the financial models that enable the capture of the premium value you will be providing clients.
The world is now becoming more digitally driven much faster than anyone ever expected. Prosper Group is ready to help your agency increase its digital competitiveness and revenue.
Our team of experts will help you compete more effectively.
Prosper Group has assembled experts in these digital areas to help independent firms bridge the gap between their existing capabilities and agencies which are further along in their digital evolution.
Our team will help your firm upgrade and scale the ability to build and manage client digital ecosystems that enhance digital engagement between clients and their stakeholders.
Prosper Group is here to help.
Prosper Group exists to help the owners of independent marketing communications agencies achieve their ambitions and maximize the value of their life’s work.
We are former agency leaders and owners who focus our deep experience on implementing proven proprietary methodologies across our three practices of agency performance, owner exit planning and M&A transactions in order to drive owner and agency success.
